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<channel>
	<title>Javi Sastre</title>
	<link>http://www.javisastre.com</link>
	<description>Javi Sastre</description>
	<pubDate>Tue, 08 Mar 2011 14:55:23 +0000</pubDate>
	<generator>http://www.javisastre.com</generator>
	<language>en</language>
	
		
	<item>
		<title>CCTV</title>
		<link>http://www.javisastre.com/CCTV</link>
		<comments>http://www.javisastre.com/following/javisastre.com/CCTV</comments>
		<pubDate>Tue, 08 Mar 2011 14:55:23 +0000</pubDate>

		<dc:creator>Javi Sastre</dc:creator>
		
		<category><![CDATA[Photography, Performance]]></category>

		<guid isPermaLink="false">1145125</guid>
		<description>Do we feel safer when someone's watching us?

&#60;img src="http://payload.cargocollective.com/1/1/35271/1145125/montaje 4.jpg" border="0" width="670" height="221" width_o="2048" height_o="676" src_o="http://payload.cargocollective.com/1/1/35271/1145125/montaje 4_o.jpg" align="left" /&#62; 
“There was of course no way of knowing whether you were being watched at any given moment. How often, or on what system, the Thought Police plugged in on any individual wire was guesswork. It was even conceivable that they watched everybody all the time. But at any rate they could plug in your wire whenever they wanted to. You had to live—did live, from habit that became instinct—in the assumption that every sound you made was overheard, and, except in darkness, every movement scrutinized.”
1984, George Orwell
Given the importance that images have in our society and the concern that different organisms instill into our minds – maybe with some hidden interests – to make us want to control our privacy, it is surprising how fearlessly we accept the fact that others might be watching our movements. We allow the control over our presence in many public spaces under the frivolous pretext of collective security. We could define this set-up as a pact: we exchange our privacy for supervision; our independency for vigilance. Is the population aware of that pact? Is video-vigilance a proportionate pact? Do we feel safer when we know someone’s watching us? Does it make us a better and more peaceful society?

CCTV is a project that wants to raise people’s awareness. It develops the concept of identity theft. The project upholds that the “security pact” that we all do in public spaces is unequal and not something desirable for civilized societies – a self-controlled society will constantly raise its fear, as an endless loop.

&#60;img src="http://payload.cargocollective.com/1/1/35271/1145125/Clara.jpg" border="0" width="598" height="598" width_o="598" height_o="598" src_o="http://payload.cargocollective.com/1/1/35271/1145125/Clara_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/1145125/Ivan.jpg" border="0" width="603" height="603" width_o="603" height_o="603" src_o="http://payload.cargocollective.com/1/1/35271/1145125/Ivan_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/1145125/Javi.jpg" border="0" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/1/35271/1145125/Javi_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/1145125/Miki.jpg" border="0" width="603" height="603" width_o="603" height_o="603" src_o="http://payload.cargocollective.com/1/1/35271/1145125/Miki_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/1145125/Rober.jpg" border="0" width="597" height="597" width_o="597" height_o="597" src_o="http://payload.cargocollective.com/1/1/35271/1145125/Rober_o.jpg" align="left" /&#62; 
The project consisted of several pictures that I took from random citizens using a public photo booth located on a tube station. The photographs, though, were taken against the people’s will, literally squeezing them in – or even holding them – while the booth was shooting. With this hostile act, the photo booth and the project cooperators that push the unlucky candidates into the booth I create a metaphor of the imposition that the CCTV cameras represent, which steal images without the complete agreement of the population. The rebelliousness gesture on people’s faces reflect the dissatisfaction that video-vigilance would produce if it wasn’t made by silent cameras located in discreet corners of the public space. Therefore, the purpose of this project is to reproduce in a comprehensive and more accessible way what CCTV cameras do, which is actually stealing in a violent way portraits of random people.

All this embarrassing situation is also recorded with cell phones by other volunteers. This act of filming with phones was both documenting the action and representing other identity theft that we all commit: people record impulsively anything that grabs our attention.

CCTV is something that worries me. The western societies tend to rely on these robotic eyes to provide a false sense of security to the population. Also, the concept of security that we use in the public space is evil: we spread the feeling of an abstract danger, something intangible, uniform, omnipresent. Recording our streets and our stations isn’t the real way to create security; it is the education that will change things for real.

Plus, in the end, images have very little credibility in the era of photomontage.

“Do you begin to see, then, what kind of world we are creating? It is the exact opposite of the stupid hedonistic Utopias that the old reformers imagined. A world of fear and treachery and torment, a world of trampling and being trampled upon, a world which will grow not less but more merciless as it refines itself.”
1984, George Orwell
&#60;img src="http://payload.cargocollective.com/1/1/35271/1145125/montaje 4_1.jpg" border="0" width="670" height="221" width_o="2048" height_o="675" src_o="http://payload.cargocollective.com/1/1/35271/1145125/montaje 4_1_o.jpg" align="left" /&#62; 
Special thanks to
Clara Ayxandri, Pablo Barreda, Miki Murillo, Iván Pizarro &#38; Rober Pallás.

&#60;img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /&#62;</description>
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	</item>
		
		
	<item>
		<title>MACBA Poster Series</title>
		<link>http://www.javisastre.com/MACBA-Poster-Series</link>
		<comments>http://www.javisastre.com/following/javisastre.com/MACBA-Poster-Series</comments>
		<pubDate>Tue, 08 Mar 2011 12:55:24 +0000</pubDate>

		<dc:creator>Javi Sastre</dc:creator>
		
		<category><![CDATA[Typography, Poster]]></category>

		<guid isPermaLink="false">1145051</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/35271/1145051/07.jpg" border="0" width="517" height="665" width_o="517" height_o="665" src_o="http://payload.cargocollective.com/1/1/35271/1145051/07_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/1145051/06.jpg" border="0" width="670" height="267" width_o="670" height_o="267" src_o="http://payload.cargocollective.com/1/1/35271/1145051/06_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/1/35271/1145051/03.jpg" border="0" width="517" height="665" width_o="517" height_o="665" src_o="http://payload.cargocollective.com/1/1/35271/1145051/03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/1145051/02.jpg" border="0" width="670" height="267" width_o="670" height_o="267" src_o="http://payload.cargocollective.com/1/1/35271/1145051/02_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/1/35271/1145051/05.jpg" border="0" width="517" height="665" width_o="517" height_o="665" src_o="http://payload.cargocollective.com/1/1/35271/1145051/05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/1145051/01.jpg" border="0" width="670" height="200" width_o="670" height_o="200" src_o="http://payload.cargocollective.com/1/1/35271/1145051/01_o.jpg" align="left" /&#62; 

&#60;img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /&#62;</description>
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	</item>
		
		
	<item>
		<title>Homo Homini Aquila</title>
		<link>http://www.javisastre.com/Homo-Homini-Aquila</link>
		<comments>http://www.javisastre.com/following/javisastre.com/Homo-Homini-Aquila</comments>
		<pubDate>Wed, 22 Dec 2010 15:09:20 +0000</pubDate>

		<dc:creator>Javi Sastre</dc:creator>
		
		<category><![CDATA[Activism, Poster]]></category>

		<guid isPermaLink="false">876175</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/35271/876175/Javi Sastre.jpg" border="0" width="670" height="957" width_o="700" height_o="1000" src_o="http://payload.cargocollective.com/1/1/35271/876175/Javi Sastre_o.jpg" align="left" /&#62; 

This poster was created as an answer to the inconceivable attacks to the spanish judge Baltasar Garzón in April 2010. The magistrate Garzón, who has investigated crimes against humanity judging Latin American dictators and Al Qaeda and ETA terrorists among others, was suspended after starting some investigations about Franco's dictatorship and crimes.

*Read more about this here.

The poster has many symbols hidden in a quite cryptic way. The eagle eye represents the Francoism dictatorship, the Spanish fascism, that used an eagle in their flag (looking quite similar to Hitler's eagle). The yellow reflection of the iris represents the justice scales, showing what the eagle is about to attack. The slogan "Homo Homini Aquila" is a copy of the sentence by the philosopher Thomas Hobbes "Homo Homini Lupus", refered to the power of self-destruction that the human being has. The baseline says: "The Francoist predators, hunting the justice".

This poster is also part of the exhibition En los territorios de la cultura. El cartel español actual, carried out by the curator and design historian Raquel Pelta. The exhibition was installed in may 2010 in Haapsalu, and later that year in Parnu, Estonia. This poster was also selected and exhibited in the 11th Bienal de Mexico, in October 2010.

&#60;img src="http://payload.cargocollective.com/1/1/35271/876175/zoom1.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/1/35271/876175/zoom1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876175/zoom2.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/1/35271/876175/zoom2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876175/zoom3.jpg" border="0" width="670" height="669" width_o="938" height_o="937" src_o="http://payload.cargocollective.com/1/1/35271/876175/zoom3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876175/zoom4.jpg" border="0" width="670" height="670" width_o="1000" height_o="1000" src_o="http://payload.cargocollective.com/1/1/35271/876175/zoom4_o.jpg" align="left" /&#62; 

&#60;img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /&#62;</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Sharp.org</title>
		<link>http://www.javisastre.com/Sharp-org</link>
		<comments>http://www.javisastre.com/following/javisastre.com/Sharp-org</comments>
		<pubDate>Wed, 22 Dec 2010 14:12:31 +0000</pubDate>

		<dc:creator>Javi Sastre</dc:creator>
		
		<category><![CDATA[Activism, Brand, Campaign, Website]]></category>

		<guid isPermaLink="false">876079</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/35271/876079/proj11-02.jpg" border="0" width="591" height="450" width_o="591" height_o="450" src_o="http://payload.cargocollective.com/1/1/35271/876079/proj11-02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/proj11-03.jpg" border="0" width="591" height="450" width_o="591" height_o="450" src_o="http://payload.cargocollective.com/1/1/35271/876079/proj11-03_o.jpg" align="left" /&#62; 

In our time, the mass-media have set themselves up as the fifth social power that exert a strong influence on public opinion since all the information we perceive is filtered according to the media groups interests.

After the New York 9/11 attacks, our society has become addicted to security, fears fear, reacts with fear to fear, and sells more fear to itself. But it is really the media who are nourishing this fear to gain social control.

My project emerges from a deep reflection on these issues. It is the result of research and an analysis of the news in the media throughout several months. It takes the form of a group of activists on constant alert against the fear created by the media. This organization takes its brand logotype from the Trojan Horse in greek mythology, creating a metaphor between the way fear is attached to all kinds of products and ads and the way the greeks got through Troya’s walls. 

This project has consisted in the creation of the activist's group brand, their website and the first two activist campaigns: the first one is a promotional campaign for the group itself, and the second one is focused on the economic crisis, highlighting how the media is creating a sensation of insecurity that is used by companies to sell more, supposedly lowering prices. Also the media are increasing their audiences and thus its advertising revenues.

Sharp.org is my graduation project and was also presented in the Leeds Design Activism Congress, in July 2009.

Tutors: Raquel Pelta, Rober Pallás &#38; Oriol Nicolàs.

&#60;img src="http://payload.cargocollective.com/1/1/35271/876079/1 splashscreen.jpg" border="0" width="670" height="403" width_o="1273" height_o="766" src_o="http://payload.cargocollective.com/1/1/35271/876079/1 splashscreen_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/2 news.jpg" border="0" width="670" height="403" width_o="1273" height_o="766" src_o="http://payload.cargocollective.com/1/1/35271/876079/2 news_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/3 manifest.jpg" border="0" width="670" height="403" width_o="1273" height_o="766" src_o="http://payload.cargocollective.com/1/1/35271/876079/3 manifest_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/4 projects.jpg" border="0" width="670" height="403" width_o="1273" height_o="766" src_o="http://payload.cargocollective.com/1/1/35271/876079/4 projects_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/4.2 projects.jpg" border="0" width="670" height="403" width_o="1273" height_o="766" src_o="http://payload.cargocollective.com/1/1/35271/876079/4.2 projects_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/5 read.jpg" border="0" width="670" height="403" width_o="1273" height_o="766" src_o="http://payload.cargocollective.com/1/1/35271/876079/5 read_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/6 downloads.jpg" border="0" width="670" height="403" width_o="1273" height_o="766" src_o="http://payload.cargocollective.com/1/1/35271/876079/6 downloads_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/7 cooperation.jpg" border="0" width="670" height="403" width_o="1273" height_o="766" src_o="http://payload.cargocollective.com/1/1/35271/876079/7 cooperation_o.jpg" align="left" /&#62; 
Sharp's website: a site made to follow the last news, to read sharp's collaborators texts, a place to share media about the campaign's and, basically, a place to keep the activists in touch.


&#60;img src="http://payload.cargocollective.com/1/1/35271/876079/Poster 1.jpg" border="0" width="670" height="947" width_o="2048" height_o="2895" src_o="http://payload.cargocollective.com/1/1/35271/876079/Poster 1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/Poster 2.jpg" border="0" width="670" height="947" width_o="2048" height_o="2895" src_o="http://payload.cargocollective.com/1/1/35271/876079/Poster 2_o.jpg" align="left" /&#62; 
Campaign #1, about the swine flu and the economical crisis. The claim says: "If you repeat a lie often enough, it becomes the truth."


&#60;img src="http://payload.cargocollective.com/1/1/35271/876079/IMG_2489.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/35271/876079/IMG_2489_o.JPG" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/IMG_2490.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/35271/876079/IMG_2490_o.JPG" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/IMG_2494.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/35271/876079/IMG_2494_o.JPG" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/IMG_2497.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/1/35271/876079/IMG_2497_o.JPG" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/campaa2.jpg" border="0" width="670" height="998" width_o="1661" height_o="2476" src_o="http://payload.cargocollective.com/1/1/35271/876079/campaa2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/panoramicampaa low.jpg" border="0" width="670" height="755" width_o="1817" height_o="2050" src_o="http://payload.cargocollective.com/1/1/35271/876079/panoramicampaa low_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/Tarjeta A.jpg" border="0" width="670" height="446" width_o="1772" height_o="1181" src_o="http://payload.cargocollective.com/1/1/35271/876079/Tarjeta A_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876079/Tarjeta B.jpg" border="0" width="670" height="446" width_o="1772" height_o="1181" src_o="http://payload.cargocollective.com/1/1/35271/876079/Tarjeta B_o.jpg" align="left" /&#62; 
Campaign #2, the economical crisis. We read or hear the word "crisis" over 200 hundred times per day. To represent that fact in a simple way, the walls of several public toilets were covered with headlines containing the word "crisis". Simple but convincing.

&#60;img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /&#62;</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Elisava's Signage</title>
		<link>http://www.javisastre.com/Elisava-s-Signage</link>
		<comments>http://www.javisastre.com/following/javisastre.com/Elisava-s-Signage</comments>
		<pubDate>Wed, 22 Dec 2010 13:37:31 +0000</pubDate>

		<dc:creator>Javi Sastre</dc:creator>
		
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">876041</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/35271/876041/elisava1.jpg" border="0" width="670" height="451" width_o="1564" height_o="1054" src_o="http://payload.cargocollective.com/1/1/35271/876041/elisava1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/elisava2.jpg" border="0" width="670" height="448" width_o="1585" height_o="1060" src_o="http://payload.cargocollective.com/1/1/35271/876041/elisava2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/JA_presentaci-23.jpg" border="0" width="670" height="501" width_o="1418" height_o="1062" src_o="http://payload.cargocollective.com/1/1/35271/876041/JA_presentaci-23_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/JA_presentaci-24.jpg" border="0" width="670" height="502" width_o="1412" height_o="1058" src_o="http://payload.cargocollective.com/1/1/35271/876041/JA_presentaci-24_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/JA_presentaci-25.jpg" border="0" width="670" height="505" width_o="1396" height_o="1054" src_o="http://payload.cargocollective.com/1/1/35271/876041/JA_presentaci-25_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/JA_presentaci-28.jpg" border="0" width="670" height="501" width_o="1418" height_o="1062" src_o="http://payload.cargocollective.com/1/1/35271/876041/JA_presentaci-28_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/JA_presentaci-18.jpg" border="0" width="670" height="502" width_o="1414" height_o="1060" src_o="http://payload.cargocollective.com/1/1/35271/876041/JA_presentaci-18_o.jpg" align="left" /&#62; 

Elisava School of Design, in Barcelona, moved to a new building in September 2009 and gave the opportunity to the students to present a proposal. This project is the signage proposal I presented together with Albert Trulls.

The project consists in combining the schools graphic identity with the new buildings spaces. Elisavas graphic identity is minimal, technical and it is based on the swiss graphic design.

Long aluminum sheets are placed in a huge central space, the core of the building, using the universitys corporative red. This style is exported to the rest of the signage in the form of red aluminum sheets going from floor to ceiling in every room and corridor.

Finally, the school chose our project, so we developed it with a professional graphic design studio. The final signage was done together with PolarDesign studio and the following students: Marina Hoyos, Clara Roma, Javi Sastre, Cristina Soler, Albert Trulls, Oscar Viñas.

&#60;img src="http://payload.cargocollective.com/1/1/35271/876041/01 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/01 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/02 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/02 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/03 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/03 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/04 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/04 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/06 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/06 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/07 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/07 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/08 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/08 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/09 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/09 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/05 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/05 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/10 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/10 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/12 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/12 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/13 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/13 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/14 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/14 ELISAVA_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876041/17 ELISAVA.jpeg" border="0" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/1/35271/876041/17 ELISAVA_o.jpeg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Kairós</title>
		<link>http://www.javisastre.com/Kairos</link>
		<comments>http://www.javisastre.com/following/javisastre.com/Kairos</comments>
		<pubDate>Wed, 22 Dec 2010 13:14:29 +0000</pubDate>

		<dc:creator>Javi Sastre</dc:creator>
		
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">876010</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/1/35271/876010/portada_11.JPG" border="0" width="640" height="414" width_o="640" height_o="414" src_o="http://payload.cargocollective.com/1/1/35271/876010/portada_11_o.JPG" align="left" /&#62; 
The word kairós relates to the idea of time in the ancient Greece. The concept however is very wide; it was used to refer to a different period of time, to a good time, to a concrete situation, to the first and the last time of something...

The project was supposed to be about an individual on time but I decided to engage with time as an individual. Thinking about the different conceptions of time, I wanted to hold a snapshot for several minutes.

The project's layout was conceptualised within the idea of Kairós as well. This is why the photographs are overlaid so as to be read from right to left, the "wrong way round" according to western standards. Consequently, the reader experiences a kairós (a different moment).

&#60;img src="http://payload.cargocollective.com/1/1/35271/876010/Maremagnum - puente.jpg" border="0" width="670" height="382" width_o="992" height_o="567" src_o="http://payload.cargocollective.com/1/1/35271/876010/Maremagnum - puente_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876010/Maremagnum - puente zoom.jpg" border="0" width="670" height="383" width_o="2048" height_o="1170" src_o="http://payload.cargocollective.com/1/1/35271/876010/Maremagnum - puente zoom_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876010/Carrer Catedral.jpg" border="0" width="670" height="382" width_o="992" height_o="567" src_o="http://payload.cargocollective.com/1/1/35271/876010/Carrer Catedral_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876010/Carrer Catedral zoom.jpg" border="0" width="670" height="382" width_o="2048" height_o="1170" src_o="http://payload.cargocollective.com/1/1/35271/876010/Carrer Catedral zoom_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876010/Elisava.jpg" border="0" width="670" height="382" width_o="992" height_o="567" src_o="http://payload.cargocollective.com/1/1/35271/876010/Elisava_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876010/Elisava zoom.jpg" border="0" width="670" height="382" width_o="1722" height_o="984" src_o="http://payload.cargocollective.com/1/1/35271/876010/Elisava zoom_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876010/Paseo Colon.jpg" border="0" width="670" height="382" width_o="992" height_o="567" src_o="http://payload.cargocollective.com/1/1/35271/876010/Paseo Colon_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876010/Paseo Colon zoom.jpg" border="0" width="670" height="382" width_o="1766" height_o="1009" src_o="http://payload.cargocollective.com/1/1/35271/876010/Paseo Colon zoom_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876010/Plaa Sant Jaume.jpg" border="0" width="670" height="382" width_o="992" height_o="567" src_o="http://payload.cargocollective.com/1/1/35271/876010/Plaa Sant Jaume_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/876010/Plaa Sant Jaume zoom.jpg" border="0" width="670" height="382" width_o="1954" height_o="1116" src_o="http://payload.cargocollective.com/1/1/35271/876010/Plaa Sant Jaume zoom_o.jpg" align="left" /&#62; 

&#60;img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /&#62;</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Speciliast Pharmacy</title>
		<link>http://www.javisastre.com/Speciliast-Pharmacy</link>
		<comments>http://www.javisastre.com/following/javisastre.com/Speciliast-Pharmacy</comments>
		<pubDate>Wed, 22 Dec 2010 12:41:50 +0000</pubDate>

		<dc:creator>Javi Sastre</dc:creator>
		
		<category><![CDATA[Print, Website]]></category>

		<guid isPermaLink="false">875948</guid>
		<description>Specialist Pharmacy, located in London, is not just a dispensary, it is an independent pharmacy committed to bringing customised healthcare solutions to their client. They approach healthcare on the basis of each patient’s unique requirements.

The design for their website and information brochures needed to have a very clear and simple look &#38; feel.

Specialist Pharmacy Website

&#60;img src="http://payload.cargocollective.com/1/1/35271/875948/Brochure front.jpg" border="0" width="670" height="499" width_o="2048" height_o="1527" src_o="http://payload.cargocollective.com/1/1/35271/875948/Brochure front_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/875948/Brochure side.jpg" border="0" width="670" height="499" width_o="2048" height_o="1527" src_o="http://payload.cargocollective.com/1/1/35271/875948/Brochure side_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/875948/Brochure content1.jpg" border="0" width="670" height="499" width_o="2048" height_o="1527" src_o="http://payload.cargocollective.com/1/1/35271/875948/Brochure content1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/875948/Brochure content2.jpg" border="0" width="670" height="499" width_o="2048" height_o="1527" src_o="http://payload.cargocollective.com/1/1/35271/875948/Brochure content2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/875948/Brochure content3.jpg" border="0" width="670" height="499" width_o="2048" height_o="1527" src_o="http://payload.cargocollective.com/1/1/35271/875948/Brochure content3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/875948/Brochure content4.jpg" border="0" width="670" height="499" width_o="2048" height_o="1527" src_o="http://payload.cargocollective.com/1/1/35271/875948/Brochure content4_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/1/35271/875948/Picture 1.jpg" border="0" width="670" height="435" width_o="998" height_o="648" src_o="http://payload.cargocollective.com/1/1/35271/875948/Picture 1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/875948/Picture 3.jpg" border="0" width="670" height="434" width_o="998" height_o="647" src_o="http://payload.cargocollective.com/1/1/35271/875948/Picture 3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/875948/Picture 2.jpg" border="0" width="670" height="435" width_o="996" height_o="648" src_o="http://payload.cargocollective.com/1/1/35271/875948/Picture 2_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Wa2</title>
		<link>http://www.javisastre.com/Wa2</link>
		<comments>http://www.javisastre.com/following/javisastre.com/Wa2</comments>
		<pubDate>Wed, 22 Dec 2010 12:28:15 +0000</pubDate>

		<dc:creator>Javi Sastre</dc:creator>
		
		<category><![CDATA[Spot]]></category>

		<guid isPermaLink="false">875934</guid>
		<description>

The briefing asked for a drink advertisement with a distinctive style. Once the drink (fizzy lime soda) and the logo were created, I decided that the spot had to use real pictures rather than vector illustrations. So I filmed the images and made a lengthy post-production edit. 

Special thanks to Carla López.

&#60;img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /&#62;</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Exploration</title>
		<link>http://www.javisastre.com/Exploration</link>
		<comments>http://www.javisastre.com/following/javisastre.com/Exploration</comments>
		<pubDate>Wed, 22 Dec 2010 12:26:07 +0000</pubDate>

		<dc:creator>Javi Sastre</dc:creator>
		
		<category><![CDATA[MotionGraphics]]></category>

		<guid isPermaLink="false">875922</guid>
		<description>

Music: Exploration by Thievery Corporation.

&#60;img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /&#62;</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Extremaunción</title>
		<link>http://www.javisastre.com/Extremauncion</link>
		<comments>http://www.javisastre.com/following/javisastre.com/Extremauncion</comments>
		<pubDate>Wed, 22 Dec 2010 12:17:31 +0000</pubDate>

		<dc:creator>Javi Sastre</dc:creator>
		
		<category><![CDATA[ShortFilm]]></category>

		<guid isPermaLink="false">875908</guid>
		<description>

The script is inspired in a dream I had in 2006. Graphically, it is influenced by Frank Miller's 'Sin City' and the José Muñoz and Carlos Sampayo's 'Alack Sinner' comic books.

Special thanks to Shivi Vidal-Folch, Carla López, Isabel Gutiérrez-Gamero, Juan Sastre &#38; Marc Sastre.

&#60;img src="http://payload.cargocollective.com/1/1/35271/875908/extremauncion1.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload.cargocollective.com/1/1/35271/875908/extremauncion1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/875908/extremauncion2.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload.cargocollective.com/1/1/35271/875908/extremauncion2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/1/35271/875908/extremauncion3.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload.cargocollective.com/1/1/35271/875908/extremauncion3_o.jpg" align="left" /&#62; 

&#60;img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /&#62;</description>
		<wfw:commentRss></wfw:commentRss>

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